Introducing "ATV-24/7" REALITY TELEVISION
MEETS ATV RACING
MINNEAPOLIS, Minn. (April 15, 2010) - Long Haul Productions, in
cooperation with MX Sports Pro Racing, Inc. and the ATVPG, today
announced the launch of a new reality television series about ATV
racing called "ATV-24/7."
Premiering May 15, 2010, each half-hour episode of "ATV-24/7" follows three racers - in real time -- as they prepare for and race in the 2010 ITP Tires/Moose Racing AMA ATV Motocross Championships.
Two-time Defending Champion Rockstar Makita Suzuki's Dustin Wimmer,
Motoworks Can-Am's John Natalie Jr. and youth rider, Jordan Digby, will
all share the spotlight in this new reality racing show that is being
broadcast nationally on Direct TV, Dish Network and regional sports
networks throughout the U.S.
"It's sun up to sun-down coverage," notes Executive Producer, Carey
Bohn. We are capturing what it takes to compete on - and off-the track
... the gritty AND the glamorous side of the sport ... it's a reality
show that is truly ATV racing 24/7."
"ATV-24/7" will air
as seven original episodes, broadcast from May to the end of October,
according to the producers. Six rounds of the ATV motocross
championships will be included, as well as one round of the ITP/BRP/CMR
Championship Mud Races. Supporting sponsors of
"ATV-24/7" include BRP/Can-Am ATVs, ITP Tires and Wheels, and Amsoil, Inc. .
"We think 'ATV-24/7'
will be watched not only by racing enthusiasts, but also reality TV
viewers who, coincidentally, share similar demographics with
powersports owners," said Long Haul Productions president, John Daniels.
"ATV-24/7" can be viewed on Direct TV on channel 344 (ICTV). On Dish Network, "ATV-24/7"
can be viewed on channels 230 (ICTV) and MAVtv. The program will also
air on America One Networks, AMGTV Family Networks, Tuff TV Networks,
Untamed Sports Networks and other regional sport networks to be
determined. Airtimes and other viewing information will be released in
early May, 2010.
||Premiere Air Date
||Ballance Moto X
||Bowling Green, KY
||Saturday, May 15
||Sunset Ridge MX
||Saturday, June 12
||Saturday, July 10
||New Berlin, NY
||Saturday, August 7
||Saturday, September 4
||Hurricane Mills, TN
||Saturday, October 2
||Saturday, October 30
Long Haul Productions, Inc. is a Minnesota-based producer and distributor of national sports programming, including "SLEDHEAD 24/7,"
a snowmobiling lifestyle program, "Softball 360," a national series
covering weekly game highlights from the World Softball League, and the
Championship SnoCross Racing Series," a one-hour program on the VS
network covering all rounds of the ISOC National Snocross racing
MX Sports Pro Racing, Inc. is the industry leader
in off road powersport production and management. Its mission is to
raise awareness of motocross racing through the production of
professional championship racing events nationwide. Through its various
racing properties, partnerships and affiliates, MX Sports Pro Racing
fields more than 60,000 action sports athletes each year and attracts
millions of active fans, spectators and enthusiasts. mxsportsproracing.com
AMA Pro Racing is the premier professional
motorcycle and ATV racing organization in North America, operating a
full schedule of events and championships for a variety of motorcycle